(headquartered in Minato-ku, Tokyo; Miyuki Ito, President; hereinafter “ACCA”), a web marketing support company, announced on July 26, 2023 a business alliance with Filmmakers Club Inc. (headquartered in Shibuya-ku, Tokyo; Masato Tanaka, President; hereinafter “Filmmakers Club”), a film and advertising vision planning and production company, on July 26, 2023, announcing a business alliance in the area of OOH marketing.
Providing open innovation through co-creation and DXing
ACCA will focus on creating new services by developing open innovation through co-creation and DXing with other companies, utilizing the web marketing skills it has cultivated.
As a first step, ACCA aims to create new OOH marketing solutions through co-creation with Filmmakers Club.
About Filmmakers Club
Filmmakers Club is engaged in film and video planning and production, street vision planning and screening, and CSR content planning and management. Through this alliance, the two companies will jointly develop “OOH marketing” solutions that utilize Filmmakers Club’s multiple vision advertising slots and product statements within films.
About Filmmakers Club’s Street Vision Features
Street visions are usually considered to be available only to large corporations and some of the major entertainment and music companies, etc. However, Filmmakers Club is not limited to large corporations, but also offers a wide variety of content, from commercial films for individual businesses and small to medium-sized companies, to films that convey the dreams and hopes of young people, and promotional films for local municipalities, NPOs, and other organizations. We actively broadcast a wide variety of content, from commercials for private businesses and small and medium-sized companies, to videos that convey the dreams and hopes of young people, not just for profit, to promotional videos for local municipalities and NPOs.
The creative approach makes it possible to offer the use of street visions to a wider range of companies and organizations. This allows us to provide an environment where local small and medium-sized businesses and young creators can easily advertise and promote their products.
The partnership with Filmmakers Club will open up new possibilities for OOH marketing. More and more organizations, including small and medium enterprises, local governments, and NPOs, will be able to use street visions to develop branding and PR activities.
Example of Filmmakers Club’s street vision broadcast
Filmmakers Club’s street vision broadcasting service can meet a wide variety of needs. The flexibility and simplicity of vision advertising allows small businesses, sole proprietors, and individuals to effectively communicate their messages.
The following are just a few examples
- Foreign embassies: Tourism promotion, name recognition, disaster relief charity, specialty product promotion, goodwill ambassador PR, etc.
- Local government: PR activities to promote tourism and regional development
- Small and medium-sized enterprises: Advertisements and store PR videos that can be used with smartphone videos
- Commercial stores: Advertisements to attract customers and revitalize the community
- Restaurants: PR for new menu items, event announcements, job offers, etc.
- Social welfare corporations: Announcements of activities, fundraising, membership recruitment
- Entertainment agencies: PR for idols, artists, and influencers
- Entertainment agencies: publicity for idols, artists, and influencers
- Incorporated associations: event announcements, membership recruitment, PR activities, etc.
- NPOs: Raising awareness of social issues, soliciting support, etc.
- Students: Airing messages of appreciation or commemorative awards
- Individuals: Broadcasting of special personal messages, thank you messages (birthdays), sympathy for illnesses, etc.
Filmmakers Club’s street vision broadcasts can also be submitted for videos that look like they were created on a smartphone. It is an effective means of promotion that can be easily used by small and medium-sized businesses, sole proprietors, and individuals.
■ Use of Vision Ads and Product Statements
In addition to vision ads, it is also possible to effectively introduce a specific product or brand in the film as a prop or background within a Filmmakers Club film. This type of advertising technique is called a product statement, and maximizes the visual impact and reach of the target audience through the media mix.
Benefits of Partnership
By combining ACCA’s web marketing know-how with Filmmakers Club’s film production and content and planning capabilities, we aim to provide effective and creative OOH marketing solutions that meet the diverse needs of our clients.
Going forward, we will continue to actively explore new channels to attract new clients and form alliances and collaborations, and utilize ACCA’s web marketing know-how to effectively help clients attract new clients and branding.
Launch of OOH Marketing Special Site
Information will be posted on a special OOH marketing website.
Vision ads in 11 locations around Tokyo
The Filmmakers Club has a total of 11 vision advertising slots mainly in Tokyo, including Shibuya Center Street, Shibuya Udagawa-gai, Shinjuku Kabukicho, and Ikebukuro. By utilizing these ad spaces, we can effectively support our clients’ branding and promotional activities.
The alliance between ACCA and Filmmakers Club will strengthen our competitiveness in the market, and we aim to provide and develop “OOH marketing” solutions.
In order to maximize our clients’ business results, we will combine the experience and expertise of both companies to achieve effective advertising development.
Vision Advertising – List
Rear-Aid Shibuya Center Street Vision (Shibuya Lighting BOX, 29-2 Udagawa-cho, Shibuya-ku, Tokyo)
9:00 – 26:00 (17 hours/day)
Rear-Aid Shibuya Udagawa-gai Vision (Shibuya Udagawa KK Building, 11-6 Udagawa-cho, Shibuya-ku, Tokyo)
9:00 – 24:00 (15 hours/day)
Rear-Aid Shinjuku Vision (Toshin Building, 3-21-7 Shinjuku, Shinjuku-ku, Tokyo)
9:00-25:00 (air time: 16 hours/day)
Rear-Aid Kabukicho Vision 2 screens (Cadeau Building, 1-21-12 Kabukicho, Shinjuku-ku)
7:00 – 24:00 (air time: 17 hours/day)
Rear-Aid Takadanobaba Vision (Grand Tokyo Building, 4-7-3 Takadanobaba, Shinjuku-ku)
7:00 – 24:00 (17 hours/day)
Rear-Aid Ikebukuro Vision (Fujikyu Building, 1-8-6 Higashi-Ikebukuro, Toshima-ku, Tokyo)
9:00 – 24:00 (air time: 15 hours/day)
Ikebukuro Nishiguchi Aisin Vision (Sun White Building, 1-30-8 Nishi-Ikebukuro, Toshima-ku, Tokyo)
9:00 – 26:00 (air time: 17 hours/day)
Rear-Aid Sangenjaya Vision (Bunka Building, 4-23-2 Taishido, Setagaya-ku, Tokyo)
9:00 – 23:00 (air time: 15 hours/day)
Rear-Aid Shin-Okubo Vision (Fresca Building, 1-10-11 Hyakunin, Shinjuku-ku, Tokyo)
7:00 – 23:00 (air time: 17 hours/day)
Ueno Ameyoko Y’s VISON (Ameyoko Center Building, 4-7-8 Ueno, Taito-ku, Tokyo)
7:00 – 22:00 (air time: 15 hours/day)
Rear-Aid Tachikawa Vision (TRN Tachikawa Building, 3-4-18 Shibasaki-cho, Tachikawa, Tokyo)
8:00 – 24:00 (air time: 16 hours/day)
For a list of visions, please visit: https://ooh-marketing.com/media/ourvision/
Vision Advertisement – Video
Filmmakers Club Company Profile
Company name: Filmmakers Club Inc.
Representative: Masato Tanaka, Representative Director
Location ：2-28-10 Ebisu, Shibuya-ku, Tokyo 150-0013, Japan
Establishment ：October 2013
Film and video planning and production business (8 films)
Advertisement vision planning and screening business
3. CSR content planning and operation business
Company profile of ACCA Communications, LLC
Company name: ACCA Communications, LLC
Representative: Miyuki Ito, Representative Partner
Location: 2-22-14 Minami-Aoyama, Minato-ku, Tokyo 107-0062, Japan
Establishment ：July 7, 2011
TEL ：050-3159-6003 (Representative)
1. Website development, e-commerce support, marketing support
2. Seminar business, corporate research, online school
Open innovation through co-creation and DX
For inquiries from the press regarding this matter, please contact
Akka Communications (https://www.accacom.jp/)
Public Relations: https://accacom.jp/form/